7 Brew vs Starbucks — Menu, Drinks, Customization & Prices
A fair, side-by-side look at 7 Brew and Starbucks — two very different coffee experiences — so you can decide which suits your lifestyle.
Quick Comparison Overview
| Feature | 7 Brew | Starbucks |
|---|---|---|
| Founded | 2017, Fayetteville AR | 1971, Seattle WA |
| Service Model | Drive-thru only | Cafes, drive-thru, mobile order |
| Menu Focus | Coffee, energy drinks, teas | Coffee, tea, food, merchandise |
| Customization | Highly flexible open system | Extensive with modifier system |
| Loyalty Program | 7 Brew Rewards app | Starbucks Rewards (Stars) |
| Locations | Expanding, US-focused | Tens of thousands worldwide |
| Pricing | Varies by franchise location | Varies by location |
| Secret Menu | Active community secret menu | Long-standing secret menu tradition |
Menu and Drinks
7 Brew Menu
7 Brew focuses on espresso-based drinks, energy drinks, teas, and blended beverages — all designed for the drive-thru format. The menu is streamlined but deeply customizable, with a wide range of syrups, milk options, and caffeine sources. A strong community-created secret menu has grown around the chain.
Starbucks Menu
Starbucks has one of the widest beverage menus in coffee retail, including espresso drinks, Frappuccinos, teas, lemonades, refreshers, and a large food menu. They also sell whole bean coffee, merchandise, and seasonal limited-time items that generate significant buzz. The Starbucks secret menu is a well-established tradition with thousands of fan-created recipes.
Customization
7 Brew operates an open customization model that gives customers maximum flexibility. You can mix syrups freely, swap milk types, adjust sweetness, add or remove espresso shots, and even mix coffee and energy drink bases in ways many other chains do not allow. This flexibility has made 7 Brew popular with customers who love building their own drinks.
Starbucks has a well-developed modifier system available through their app and in-store. Customers can adjust milk, add syrups, change temperatures, request extra shots, and more. Starbucks’s mobile app makes pre-ordering and customization particularly seamless, and the app-based secret menu community is enormous.
Both chains are strong performers on customization — the main difference is experience: 7 Brew is quicker at the window, while Starbucks offers a broader ecosystem including mobile order and cafe seating at many locations.
Pricing
Neither 7 Brew nor Starbucks publishes a single universal price list. Starbucks prices tend to be clearly structured and widely discussed online, while 7 Brew prices vary by franchise location. Many customers report that 7 Brew is competitively priced with or modestly less expensive than Starbucks for comparable drinks, especially for heavily customized orders.
Secret Menus
Both 7 Brew and Starbucks have thriving secret menu communities. The Starbucks secret menu is one of the most famous in the industry, with years of fan-created recipes shared on social media and dedicated websites.
7 Brew’s secret menu is newer but equally exciting — our site covers hundreds of secret menu drinks across coffee, energy, sugar-free, and other categories. Browse our 7 Brew Secret Menu to explore what you can order off-menu at 7 Brew.