7 Brew vs Dutch Bros — Menu, Drinks, Customization & Prices
A fair, side-by-side look at two of America’s most popular specialty drive-thru coffee chains — so you can decide which fits your style.
Quick Comparison Overview
| Feature | 7 Brew | Dutch Bros |
|---|---|---|
| Founded | 2017, Fayetteville AR | 1992, Grants Pass OR |
| Service Model | Drive-thru only | Drive-thru (walk-up at some) |
| Menu Focus | Coffee, energy drinks, teas | Coffee, energy drinks, sodas |
| Customization | Highly flexible, open system | Large proprietary flavor menu |
| Loyalty Program | 7 Brew Rewards app | Dutch Rewards app |
| Footprint | Expanding, central/southern US | Large national footprint, west US focus |
| Pricing | Varies by franchise location | Varies by franchise location |
Menu and Drinks
7 Brew Menu
7 Brew centers its menu around espresso-based drinks, blended brews, and a wide array of energy drink options. Their menu is designed for maximum customization — customers can mix and match flavors, milk types, sweetness levels, and caffeine sources freely. Seasonal and limited-time offerings rotate regularly.
- Espresso drinks: lattes, mochas, breves, cold brew
- Energy drinks with extensive flavor combinations
- Teas, lemonades, and fruit-forward drinks
- Smoothie-style and blended options at many locations
Dutch Bros Menu
Dutch Bros has a large proprietary menu with many named signature drinks alongside fully customizable options. They are well known for their Rebels (energy drinks), cold brews, and Dutch Freeze blended drinks. Their flavor lineup includes many house-created syrups and combinations.
- Espresso drinks: lattes, mochas, Americanos, cold brew
- Rebel energy drinks with Dutch Bros flavors
- Dutch Freeze (blended coffee and non-coffee)
- Sodas, lemonades, teas, and smoothies
Customization
Both chains pride themselves on customizability, though their approaches differ:
7 Brew runs an open customization model — you can swap milk types, adjust syrup counts, change sweetness levels, add or remove shots, and combine ingredients across categories with few restrictions. This gives customers a lot of creative control.
Dutch Bros has a large collection of house signature recipes alongside customization options. Their staff (called Broistas) are trained to help you navigate their flavor menu and create something unique, and they have a culture of suggesting drinks based on your tastes.
Both chains consistently earn high marks from customers for barista friendliness and speed.
Pricing
Neither 7 Brew nor Dutch Bros publishes a universal national price list. Both operate franchise models where local owners set prices within corporate guidelines. Factors that affect your total at either chain include:
- Your specific location and local market
- Drink type and size
- Number and type of customizations
- Seasonal or promotional pricing
The best way to compare prices is to visit or call your local locations for each chain. Many customers report both chains as competitive with each other and with other specialty drive-thrus for similarly customized drinks.
Locations and Availability
7 Brew was founded in 2017 in Fayetteville, Arkansas, and has grown quickly through franchising. Its current footprint is concentrated in the central, southern, and southeastern United States, with ongoing expansion. Check the 7 Brew website or app for the latest location map.
Dutch Bros was founded in 1992 in Oregon and has a much longer history of growth. It has a large presence in the western United States and has expanded eastward significantly. Dutch Bros locations number in the hundreds across the country.
If you have access to both chains in your area, you are in an enviable position to try both and compare firsthand. Use our 7 Brew Locations guide to find the nearest 7 Brew drive-thru.